![]() ![]() It seems that all the people who can and want to pay for quality have already become our customers-and that’s about it in such a small college town as Oxford. So we know that many people love our pizza and our quick service. We constantly gather feedback from our customers. There is one huge “but.” Our sales don’t grow like they are supposed to grow. Last month, long after the end of the games, the team showed 20% profit again. In November, we set a record profit-21.25% (EBITDA). Since May 2016, we’ve had only two months in the red. It helps when you sell your product for what it’s worth Dodo Pizza Oxford saw profit right after the launch. ![]() ![]() Launching an American pizza delivery and figuring out all the complications was quite a challenge by itself. And while Dodo Pizza was managing dozens of pizzerias in Eastern Europe, we had zero experience in the US market at the beginning of 2016. But our budget for the launch in the States was limited to $350,000. If you have money and skills, risks become manageable. Implementing our better-product-same-price concept from day one was too much of a risk.īusiness is all about risks. Now, with opening a new pizzeria in Southaven, we’re giving our old spunky idea a second chance.įor the record: I don’t think our team made the wrong call when we decided to ask for a dollar or two more for a much better pizza with high-grade ingredients a year ago. Just before the launch, we pulled the plug and raised our prices. We aimed to offer a much better product for delivery, but for the same price people usually pay. Two years ago, our team came up with a business model for Dodo Pizza that awed us. ![]()
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