One thing discovered after Pigeon’s launch was that many larger local brands with multiple locations took a big hit. Search Engine Land Continuing to Decode Pigeon Casie Gallette at Search Engine Land explains why the big picture matters and how to integrate it into your SEO thinking.Īnalysis by: Casie Gillette. On-site SEO efforts need to align with offline and social marketing intitiatives to truly create a successful, and sustainable SEO road map. But a successful SEO strategy encompasses much more than technically sound and properly optimized site. In SEO, it’s easy to focus all your attention and efforts on your clients’ sites. Google Renaming Columns In Analytics Google My Business App Receives Upgrade AdSense Direct Beta To Be Shut Down Locksmith Sues Google Over Spammy Local Listings Bing Ads MCC Now Has “Accounts Summary” Webmaster Guidelines Updated To Warn About Blocking GoogleBot These reports could prove very useful for the busy advertiser, when looking for areas to focus optimizations. The Treemaps use colored nested rectangles that segment traffic in a hierarchical way. Source: Search Engine Journal New Treemaps for AdWords Performance in AnalyticsĪ new Analytics report has been released to analyze AdWords performance, which is said to provide advertisers with deep insights very quickly. Issues being reported include flash content, small fonts, missing or fixed-width viewports, and clickable links too close to each other. Google will collect the data and over time, webmasters will be able to chart their progress toward making the site mobile friendly. Google announced the addition of the Mobile Usability feature in Webmaster Tools to help webmasters stay on top of site issues that may hinder users’ mobile experience. Source: Search Engine Land Webmaster Tools Identifying Mobile Usability Issues It is important to note that Universal Event Tracking will replace conversion tracking functionality offered in Campaign Analytics so your code may need to updated or replaced. This new tool is said to be “setting the stage” for audience based remarketing which is soon to come. Universal Event Tracking will be used to help advertisers by setting and tracking custom goals. Source: Marketing Land Universal Event Tracking for Bing AdsĮarlier this week Bing announced that they will be launching a new tool – Universal Event Tracking. Google also reminds advertisers to keep in mind that impressions and conversion volume will naturally be lower with a smaller target. This target segment can be set in the targeting options menu under Interests & Remarketing. Google has announced that they will now be letting advertisers using in-app display ads to target users that have previously made an in-app purchase. Source: Search Engine Land Google Allows Advertisers to Target Users That Have Made In-App Purchases While this benefits local businesses, the real winner is Groupon who will be the recipient of more qualified traffic. This provides a local search opportunity for area businesses. Like Yelp, Groupon aims to be the go to source for ratings and tips for local businesses. Groupon has announced Pages as a way for local businesses to connect with millions of people. Groupon’s Pages Could Help With Local SEO This Week’s Industry News Compiled By Rocket Clicks Staff
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