![]() ![]() Mature athleticism – a new design for a new generation of Ceed The new model will reinforce and build upon these strengths.” It is a talisman for reliability and quality in the segment, with customers appreciating its safety and comfort technologies, and the fact that it is designed, developed, engineered and built here in Europe. Michael Cole adds: “The Ceed has become a recognisable sight on European roads, and buyers understand what it represents for Kia. Aided by an expanded product line-up, which grew with the arrival of GT and GT-Line models, Kia’s C-segment hatchback represents the ‘centre’ of the brand. The Ceed occupies a unique position in the Kia line-up, perceived by buyers as the most dynamic and sporty vehicle to drive, while also being one of the most reliable, practical and recognisable. ![]() The Ceed model family will therefore continue to underpin the sustained growth of the Kia brand for years to come, remaining one of our best-selling product lines.” In the medium term, we are targeting annual sales of more than 500,000 vehicles. ![]() Since the introduction of the Ceed, Kia’s annual European sales have more than doubled, from 225,000 in 2006 to more than 472,000 in 2017. Michael Cole comments: “In 2006, Kia’s share of the European market was around 1.5%. The outgoing Ceed accounted for 16% of Kia’s total European sales in 2017, and has consistently ranked alongside the Sportage as one of the brand’s best-selling models in Europe since its launch in 2012. In 2017, the C-segment accounted for 22% of all European vehicle sales, and is consistently one of the two largest segments by volume. Sales of the new Ceed will commence exclusively across Europe at the end of Q2 2018.Īn expanded role for the Ceed in the European C-segment The five-door hatchback will enter production in May. The new model will make its public debut at the Geneva Motor Show in March, where a second body type will also be unveiled for the first time. This will be one of the most innovative cars in its class.” Its new engines and suspension will make it more enjoyable and engaging to drive, and will continue to offer the same high quality that customers expect from Kia. “Building on these solid foundations, the new Ceed offers a truly contemporary and recognisable design, and advanced technologies to enhance comfort, convenience and safety. Created for European buyers, the introduction of the Ceed in 2006 represented a watershed moment for Kia. Michael Cole, Chief Operating Officer for Kia Motors Europe, comments: “The Kia Ceed has been a lynchpin in the brand’s consistent growth across Europe for more than a decade. It will be manufactured at the brand’s production facility in Žilina, Slovakia, alongside the Kia Sportage and Kia Venga. Like its predecessors, the new model has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. As it enters its third iteration, the new Ceed is expected to account for an even greater proportion of Kia’s European sales. More than 640,000 of the second-generation model have been built since production began in 2012. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.28 million units have been built. Now in its third generation, the new Ceed – designed, developed, engineered and built in Europe – strengthens Kia’s presence in the European C-segment with innovative new technologies, a mature and athletic new design, and a more engaging drive. Munich, 15 February 2018 – Kia Motors has revealed the new Ceed today, ahead of its world debut at the 2018 Geneva International Motor Show.
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